Oli Kellett for MicroLoan

MicroLoan's mobile campaign has just won a Gold Lion at this year's Cannes Lion Awards. The campaign launch at Westfield featured an interactive billboard – as people Tweeted donations, pennies were added to the board, eventually forming a picture of the women that the donation helped. These original portraits were shot by our Oli.

View a short film from the fundraising day here: The MicroLoan Foundation's Pennies For Life

Agency: DLKW Lowe   Creative: Paul Hancock